A young woman in a mustard yellow sweater and purple skirt gestures with her right hand in front of stylized computer interface panels. The text "Alternative Text" is displayed in bold, dark letters below her.

Logo

Logos and marks may appear straightforward, but they still convey important brand information and need alt text for screen reader accessibility. 
When creating alt text, remember that logos and marks serve to visually represent a brand and establish a company's identity. 

Best Practices for the Logo :  

Marist University Logo

Bad Example: Alt text is “Logo”. 
 
Good Example:  Alt text could be “Marist University Logo”. 

See below for additional information on:

Additional Tips 

For more information, check out the WCAG 2.2 (Text Alternatives) for detailed guidance on ensuring your web and document content is fully accessible. 

How to use Alternative Text:

Digital Education Email:  digital.education@marist.edu  Phone:  845-575-3572     Location:  Library 305